The success of any business, product or service depends not only on its quality but its branding and communication design strategy too. How well your brand identity is created, your brand positioning is done, and your brand presence is felt, are some of the key aspects where you need the expertise of BlackSmith.
Experience the next level of design and branding
We are a start-up design and branding boutique
BlackSmith is the purpose-driven branding and design boutique founded by Madhu Kunhappan with more than 22 years of experience, and have the ambition and audacity to bring change to the industry and shape the next generation of brands.
BlackSmith design will develop a comprehensive visual identity system to reflect the brand’s strategic objectives, distinguish the brand among others, and bring the brand concept to life.
Visual identity design system helps businesses
solve problems
Brand success, often begins by producing one exceptional product. Then, to grow and create new products quickly and scale the brand family, you need a visual identity system. The presence of such a system solves, first and foremost, a business’s challenges.
Save loyal users:
The brand family, competently grown from one master product, retains recognition and transfers equity to other products in the line.
Gain the trust of new users:
The presence of standard rules and principles within the visual language accelerates the creation of marketing assets and creates uniformity throughout the visual layer of the brand. Consistency evokes trust.
Reduce costs and time when launching new products:
The process of creating new products, maintaining uniformity, and managing a brand is becoming more accessible, faster, and cheaper with a transparent visual hierarchy system.
Inform customers about changes in the company:
The brand system generates an external harmony that evokes a feeling of balance throughout all of the company’s products and services on offer. Often, updating a visual identity is a way to make internal, invisible changes externally visible to the people that use the company’s products.
Increase team motivation:
Attractive visual identity positively affects a team’s motivation levels as well as their state of mind because it conveys the values and principles of the company.
Capabilities
Branding
Brand Naming
Brand Story
Identity + Positioning
Brand Messaging
Communications Planning
Brand Architecture
Campaign Development
Re-branding
Design
Brand Identity / Logo Design
Brand Language + Art Direction
Brand Guidelines + Brand Books
Typography & Color Designation
Design Production + Execution
Imagery Development
Communication Design
Website Design
Brand Identity Designs
We use our digital product design and development expertise to achieve quantifiable business goals, build a strong design framework and empower our clients to maintain a consistent product.
Our Clients
Testimonials
David Minkin
GM at Commonwealth//McCann, Dubai
In my experience with Madhu Kunhappan, if there was a “motto” that best described him and his approach to work, it would be “take the route less traveled, for the rewards are superior vs. the we’ll worn route.” In other words, Madhu always strives to be fresh and relevant, for that’s what brings about the best results for all involved.
Benny Thomas
Managing Director, Wood Greens Group
BlackSmith understands that branding is much more than just logos, colors, and design. They look at the whole company, it’s purpose, and create an aesthetic and experience that far exceeds what a company could ever dream of.
Suresh Subramanian & Hasseena Suresh
Founders - Clayfingers Pottery, India
Madhu Kunhappan and his team at BlackSmith was integral to bringing to life our ideal vision for the Clayfingers - Art Cottages and for Potter’s Cafe. Their help was invaluable to cultivating a unique brand image to present to the world.
Nicolaas Van der Merwe
Creative Director, Impact BBDO, Dubai
Madhu Kunhappan is not only a real gentleman, but also a great Art Director and Designer. His work is classy, functional and extremely professional. I have had the honor to work with him for last 4 years and I can only sing praise of him and his work. Do not hesitate to work with his team BlackSmith, it's a wise decision, as his team never disappoints.
Kabir Malkani
Asst. GM – Marketing, Shopping Malls, Lals Group, Dubai
Madhu is a natural “ad-man” who ruminates from his origins, develops his art & strategy on fundamentals to cultivate his work it into a perfect marketable proposition. That’s why his ads are strong by deliver the message and great response and success in the past. Under his visionary guidance BlackSmith will bound to deliver the most credible communication work to their clients.
Anil Kumar PS
ECD/MD, Storyboarding Co., Dubai
Always happy with the results when ever we work with team BlackSmith. Great designs and prompt delivery. Their exposure to wide variety of international clients are an added advantage.